Objective & About

Hi, I'm Paul! I'm a designer and marketer with over a decade of professional experience.

I've had a passion for all things computers and design from a young age. Over the years, I've utilized my skills in graphic and web design, as well as in branding, email marketing, social media, event marketing, UI/UX and app design, SEO, web analytics, paid advertising, video editing, podcasting, and AI for various industries, startups, universities, professional athletes, and many other small projects.

Some past work accomplishments I'm proud of include simultaneously launching a redesigned website and major trade show booth for HST Pathways, all while in the midst of multiple company acquisitions and having to unify branding and marketing materials. Many long hours paid off, with web traffic doubling, a 60% increase in organic search, and dramatic SEO improvements to 50+ key industry terms.

Most recently, I co-founded the employee incentive startup SocialCrowd with my best friend/college roommate. Our passion project has gone on to raise over $4M in venture funding, and secure customers like the Milwaukee Bucks, Starbucks, Motorola, Sonic Drive-In, Panda Express, Shake Shack, and P.F. Chang's. It's been a challenging, but rewarding journey!

Outside of work, I enjoy tennis and have previously competed in varsity and junior varsity teams. I'm also passionate about music, and have played guitar, piano, and violin. Other interests and hobbies include photography, travel, skiing, waterskiing, and all things space and science.

Experience


Co-Founder, Head of Design and Marketing, SocialCrowd
May 2023 - Present | Dallas/Fort Worth Area

  • Designing marketing assets and product UI/UX, supporting growth of $4M+ venture-backed platform
  • Creating and maintaining company websites, SEO, and analytics tracking
  • Building and managing cross-channel campaigns, event promotions, and paid advertising
Sr. Digital Media Manager, HST Pathways
Feb 2022 - May 2023 | Dallas/Fort Worth Area

  • Built and managed corporate website and event landing pages with SEO and analytics tracking
  • Created digital and print graphics, trade show booths, promo videos, demos, and podcasts
  • Unified and maintained branding and marketing assets across multiple company acquisitions
Digital Media Specialist, Colonial Companies
Nov 2018 - Feb 2022 | Dallas/Fort Worth Area

  • Produced digital and print graphics, social media content, and marketing videos
  • Created websites and maintained content, supporting hundreds of loan officers and credit unions
  • Photographed events and ran social media training initiatives
Web & Marketing, All Star Home Group Realty
Jul 2015 - Nov 2018 | Dallas/Fort Worth Area

  • Designed and managed company websites with SEO and analytics tracking
  • Produced digital marketing graphics, print materials, presentations, and videos
  • Executed email and social campaigns for 100K+ investor database

Education


Bachelor of Arts in Electronic Media & Communications
Aug 2009 - May 2015
Texas Tech University - Lubbock, TX

Skills

Portfolio


Clients

I've been fortunate to have worked with over 50 (and counting!) great clients over the years through various freelance, side projects, startup companies, and a co-founded digital agency, Just Media Studios.


Activities & Honors


2nd Place, Texas Tech Appathons 2014 & 2015
Feb. 2014 & Mar. 2015
  • 24-hour mobile app development competitions
Social media plan, City of Arlington, Texas CVB
May 2014
  • Produced and presented for Arlington Convention & Visitors Bureau
Scholarship, Fort Bliss OCSA
May 2009
  • Awarded by Fort Bliss Officer and Spouses’ Association
Certification, Adobe Freehand
May 2009
  • Received through course in Adobe Freehand design software
Eagle Scout, Boy Scouts of America
Apr 2009
  • Highest rank in the Boy Scouts

Interests

References


Contact